Booz-Allen-Hamilton, 2013, The Field Guide to Data Science, http://www.
boozallen.com/media/file/The-Field-Guide-to-Data-Science.pdf.
Hubbard DW (2010) How to Measure Anything: Finding the Value of
“Intangibles” in Business, 2nd ed. (John Wiley & Sons, Hoboken, NJ).
Hillier F, Hillier M (2010) Introduction to Management Science: A Modeling and
Case Study Approach, 4th ed. (McGraw-Hill Higher Education, New York).
Vose D (2008) Risk Analysis: A Quantitative Guide, 3rd ed. (John Wiley & Sons,
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McKinsey & Company report. http://www.mckinsey.com/insights/business_
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FURTHER READING
Berry MJA, Linoff GS (1999) Mastering Data Mining: The Art and Science of
Customer Relationship Management (Wiley, New York).
Clemen RT (1997) Making Hard Decisions: An Introduction to Decision, 2nd ed.
(Duxbury Press, Pacific Grove, CA).
Few S (2012) Show Me the Numbers: Designing Tables and Graphs to Enlighten,
2nd ed. (Analytics Press, Burlingame, CA).
Hand DJ, Mannila H, Smyth P (2001) Principles of Data Mining (MIT Press,
Boston).
Hillier FS, Lieberman GJ (2005) Introduction to Operations Research, 8th ed.
(McGraw-Hill, New York).
Law AM, Kelton DW (2000) Simulation Modeling and Analysis, 3rd ed. (McGraw-
Hill, New York).
Ross SM (2010) Introductory Statistics, 3rd ed. (Academic Press, Burlington, MA).
Siegel E (2013) Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie,
or Die (Wiley, New York).
Tufte ER (2001) The Visual Display of Quantitative Information, 2nd ed. (Graphics
Press, Cheshire, CT).